“Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago.”
comment — Pure minimalism often rests on giving a knock to the obvious. The perceptual vibration this engenders triggers memory, locating both the user and the object. Great design, I feel, has more in common with sculpture than painting: rather than adding layers, you take away what is formless to reveal form. The most obvious example is the use of negative space, which when done well add levels of beauty that no other approach can really bring. When approaching design, what is important above all is to listen. To try to discern the echoes of the voice of the thing you’re designing. Great design is not complex but resonant.