This brand concept was developed in 2010, before the Egyptian Revolution, and was put on hold thereafter for obvious reasons. The core idea was to create a subsidiary of EgyptAir that could function as an economy carrier serving core touristic routes in the Middle East, particularly Egypt.
When I was contacted, the project had no name, domain, or visual concept beyond what it wanted to do. I chose Tutair for its shortness, memorability, as resonance with Egypt and its history.
Concerning the mark, I wanted to invoke a 1970s aesthetic, as the decade in which modern tourism really began to take shape, and a decade of glamour and exploration.
The fontface chosen is a classic serif slab, to give the mark a strong presence. The additional branding touch is using the Egyptian pyramids as the dot on the “i” in air.