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Christoph Niemann » Ian Douglas | Digital design
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Christoph Niemann

“Simplicity is not about making something without ornament, but rather about making something very complex, then slicing elements away, until you reveal the very essence.”


comment — The more time I spend playing with the design, the more I come to understand the value of efficiency. Rare are the circumstances were a design should do more than one thing. And it is a great mistake to try to add additional layers. Better to make one layer completely transparent. Elegance in design is readable and present, not obscure and distant.

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25 February 2014
Ian Douglas

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