“Good design is partially creativity and innovation, but primarily knowledge and awareness.”
comment — This can refer to many things, from awareness and knowledge of the design field and its trends, through to the deep questions of human psychology and patterns of behaviour that precede language, including visual language. It makes sense that life experience, even in directions not immediately related, can help in artistic endeavours of various kinds, including design. The more we know, the better we can judge our instincts. So it’s good for designers to be well read outside as well as inside their field.