This was created for an open contest on 99designs, but the deadline was shortened, so it was not submitted.
The aim was to create for “3S” something that could be used as a recognisable industry stamp, on billboards and construction materials. Developed for an Arab company in Egypt, the choice of combining the number and letter in the bottom trail of the “S” was influenced by Arabic script.
3S Construction Services
Secondarily, the three vertical levels of the mark was intended to evoke the concept of upward construction.