3S Construction Services

3S Construction Services is a Cairo-based construction company.

Brand concept

This was created for an open contest on 99designs, but the deadline was shortened, so it was not submitted.

The aim was to create for “3S” something that could be used as a recognisable industry stamp, on billboards and construction materials. Developed for an Arab company in Egypt, the choice of combining the number and letter in the bottom trail of the “S” was influenced by Arabic script.

Here’s a caption style for an embedded image in WordPress.

3S Construction Services



Secondarily, the three vertical levels of the mark was intended to evoke the concept of upward construction.

Format: Vector graphics
Software: Affinity Designer


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6 November 2015
Ian Douglas

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