This was developed for an open contest on 99designs. The brief was very strict: word mark only, with only the most minimal alterations of the typeface considered. Mainly the client was look for a fontface that would work for the project.
My proposal was to add a minimal stroke to the O of Off, to mimic a watch face pointed to 5pm — clocking off time in traditional work hours. Though the design didn’t make the final round, I still like it for its efficiency.
The fontface is a vintage type, to place the app in Generation X. I proposed using the altered O as an icon for the app.
Black against orange was chosen as the color scheme for contrast, and to evoke early evening, going on night.