This was created for an open contest on 99designs. The company provides ink to large scale digital print houses. They were looking for a lettermark only that would be distinctive and say something about the industry they’re working in.
The logo mark is custom made and includes an A in negative space. The geometrical design was intended to evoke the precision of digital printing.
A variation of the mark was to include multiple colours in the leading D. Meanwhile, the leading D alone would be used as a singular custom mark when appropriate.