This started out as a freelance project on Guru.com and extended to being asked to build the coming website (currently underway now) and coming onboard as a partner focused on branding and marketing the H4 device.
The final device logo is the outcome of a process that saw quite a few different design paths, starting out with a sailboat made from a circuit board, until the simplicity of the current design prevailed. A couple of the early iterations are included in the gallery below.
Nothing was set at the beginning. Only a description of the device was provided. The final logo takes a cue from the first proposal, which was based on a circuit board, while simplifying everything down to the essence: H4 itself.
The project page for the website in the making is here.