This was created for an open contest on 99designs.
I wanted the font of ICS to evoke a modern heritage, located in time to the origins, in the 1970s, of the information revolution.
The rounded and yet bold font, and the ligature between the C and S (which was intended to represent flow), was intentional to give the company the feel of having begun in that era.
The logo mark to the left both reinforces and updates that 1970s heritage. Lines represent the classic 1970s building face, while on the far left the lines break off into nodes, representing data lines that end in a circuit board.