The Powerfoundation (now simply powerfoundation) was where I started in web content creation. Initially it occupied a space on Geocities before, in 1997, I bought my first domain. Quite late in the day, even then. But still.
The logo I created for this project meant something at the time. Less so now. It was an upturned @ sign, extended to be a P for power. Deeply influenced by Paul Virilio, it was a way of formulating a deep scepticism about the emerging global “information revolution.” Later, as web design — and digital graphic design as a whole — made serious leaps forward, thanks to the likes of Joshua Davis, this logo was let go.
Now, powerfoundation is the most simple word mark possible: arial font. It remains a project not realised. Perhaps one day soon, when I can return to writing about power, it will be revived and live truly for the first time.