This was created for an open contest on 99designs, but was not submitted.
The letter mark uses a strong and bold serif font to evoke classic construction aesthetics, while through the letter mark is a slice, to represent both “strike” and the cutting function of powertools.
Striker
Care was taken to allow the slice to be recognisable without diluting too much the legibility of the word. The colour scheme was chosen according to classic construction aesthetics of yellow/orange and black.
