Striker is a line of powertools sold in Dubai.

Brand concept

This was created for an open contest on 99designs, but was not submitted.

The letter mark uses a strong and bold serif font to evoke classic construction aesthetics, while through the letter mark is a slice, to represent both “strike” and the cutting function of powertools.

Here’s a caption style for an embedded image in WordPress.




Care was taken to allow the slice to be recognisable without diluting too much the legibility of the word. The colour scheme was chosen according to classic construction aesthetics of yellow/orange and black.

Format: Vector graphics
Software: Affinity Designer


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5 November 2015
Ian Douglas

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