This was developed for a company specialised in the arts and fashion publications sector seeking a brand identity.
The letter mark is offset and represents a combined T and F, while seen from another angle the F is pronounced, with the cross-lines of the F becoming factory smokestacks.
Marketing Factory
The company specialises in arts and fashion publications. This mark would be not only its corporate identity, but a mark that would be used on the bindings and covers of its publications.