Robert Louey

“The strategy in communications is not to sell the 1/4″-inch drill bit, but the 1/4″-inch hole.”

comment — Know what you’re selling and speak to that. The computer is a device. The pen is an implement. Neither have value when unused. What you do with the product is what is important, not the product itself. This is a baseline that should impact on design.

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5 September 2015
Ian Douglas

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