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Steve Krug » Ian Douglas | Digital design
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Steve Krug

“Don’t make me think.”


comment — Clean design demands little in the way brainpower in the end user. There is a generosity to the user in making things simple and effective. Time is the only resource that no one alive can replace or keep a balance sheet of. Good design does its job and disappears, giving time back to the user. Bounce rates are less important than conversions and the ease of throughput of customers.

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9 April 2014
Ian Douglas

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